If you’ve ever lived in (or even been to) the South, you’ve probably seen Lilly Pulitzer clothing. The uber colorful brand, which started from uniforms at a juice stand in Palm Beach, Fla., tends to be extra popular at Southern sorority houses and the beach towns south of the Mason-Dixon line. But like sweet tea and dressing up for football games, Lilly Pulitzer is not a thing in the western U.S. There are only a handful of stores west of Dallas, and even when hoarders were loading up their Target carts across the country in an effort to buy every single item from the LP-Target collaboration last year, I was able to find several things at the Targets in north San Diego County.
But despite the fact that the brand itself isn’t big in California, I think the colors and prints are perfect for a beach vacation, wherever that beach may be.
Not everything I wore in Newport and Laguna Beach was Lilly, but there was definitely a lot of color going on.
As you can see, my family is generally into colorful outfits, too.
I apologize in advance, because I think I bought almost everything in this post on sale, which means some of the exact items are not available anymore. But if you do happen to see a Lilly Pulitzer store, make sure you check the sale racks! There are usually some good deals (and the twice-yearly online sale is a disaster).
Top photo: LP henley (different print available), Kendra Scott necklace (similar), J. Crew earrings (on sale)
Third photo: Vineyard Vines floral top (on sale), my brother’s Tommy Bahama linen shirt (on sale)
Fifth photo: J. Crew striped top (on sale), Anthropologie shorts (available in black), Rebecca Minkoff bag (similar on sale, same in different color), sandals (no longer available but lots of cute styles available here)
Seventh photo: LP dress (different print available), Roxy sandals (similar), Fitbit band
Last photo: Mom’s J. McLaughlin dress (similar on sale) and J. Crew Factory necklace (similar), Dad’s Tommy Bahama shirt (similar)
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